What You NEED to Know About Social Media Advertising

Dec

What You NEED to Know About Social Media Advertising

Social Ads have quickly become a highly effective method for making conversions. And in 2021, businesses have no excuse for not using social ads.

The benefits of social media marketing far outweigh any of the disadvantages. Social ads are highly targeted, linked to your company’s profile, and can be used to satisfy a variety of different marketing goals, like generating brand recognition or increasing sales.

Perhaps you or your company are interested in advertising on these platforms or, perhaps, you still have doubts regarding whether or not you actually need to? Either way, keep on reading to learn about the benefits of social media marketing!

WHAT ARE SOCIAL ADS?

A Social Ad is an advertisement that is found on a social media platform or network. Generally speaking, they contain a title, a description, and are accompanied by some sort of multimedia element (a picture, video, clickable product item, etc…). Effective social media ads contain also contain a “call to action” which grabs a user’s attention and invites them to interact with the ad, business, product, or service.

Depending on the social media platform in which an ad is posted, a Social Ad can be published in many different formats. Even though there are many different ways to create an ad, social media advertising isn’t too different than ads found on search engines, like Google Ads. The primary differences is that social media marketing can be much more targeted, is more visually dynamic, and can be done on a variety of different platforms with different methods and tactics for each.

WHAT ARE THE BENEFITS OF SOCIAL ADS?

The number of business and entrepreneurs who implement a social media marketing strategy rises every year. However, there are still some companies who resist. This is more than likely due to the fact that these business don’t realize the advantages of Social Ads. Some of the most relevant reasons to invest in social marketing include:

HUGE POTENTIAL REACH.

Advertising on social media allows you to reach a lot of people. This also means you can reach a large number of potential clients, thus increasing your sales.

Facebook has notably restricted the organic reach of business pages, forcing them into paid advertising. However, well-targeted campaigns can secure excellent value reach and impression metrics for your content.

PRICE.

The cost of social ads is relatively low in comparison to other advertising methods. You can also set your budget to be as low or high as you want. This means a portion of your budget could go towards social ads without breaking the bank.

AUDIENCE TARGETTING.

Social Ads, in respect to other mediums, allows you access to highly targeted audiences. This means if you are selling a very specific product or service, you can advertise to specific users with predetermined characteristics, such as sex, age, socioeconomic situation, language, usage of a specific website, or interests and hobbies. These are just some of the variables which allow you to accurately identify your target audience. You can then combine these characteristics to get even more specific.

AUDIENCE TARGETTING.

Let’s be honest, the entire world is on social media. If a business utilises social media to advertise, their brand awareness & overall market visibility will increase. Social media advertising is a great way to get users familiar with your business.

INCREASE SALES & LEADS.

Whether in the form of sales, website signups or leads, Social Ads is another ideal method for getting sales. If a user is given what they’re looking for, and they choose the right call to action, it’s quite the effective!

USER EXPERIENCE & LOYALTY.

Social media ads allow you connect with your followers and potential customers in a new medium. By creating new content or targeted discounts & offers, you can create a positive customer experience on an entirely new platform.

CONNECTIVITY.

This type of tool lets a company create a channel designated specifically for customer interaction, thus allowing clients to feel a sense of connection with a business. In this way, social ads can help a business strengthen the bond between clients, and/or establish new ties within the target company.

CREATION & KNOWLEDGE OF THE TARGET AUDIENCE.

Another advantage which Social Ads offers is in relation to understanding the current target audience and the creation of new target audiences. Social medias allow us to segment ads as much as possible so that they are explicitly seen by the potential clients. This same trait also allows us to establish new audience details not yet tested.

so, is your business getting the most out of social ads?

There’s lots of reasons people aren’t using social ads to promote their business. You probably don’t have the time, the knowledge or tools to do the job well. That’s where SkyRocket Marketing can help.

We are experienced at getting the most out of your advertising budget. So for a no obligation chat about your circumstances and objectives get in touch and see if we can help.