The value of Social Media Ads for Business.

SOCIAL MEDIA ADS on platforms such as Facebook, Instagram, Linkedin, Twitter or Pinterest  can be used for a range of purposes and there are many direct and indirect benefits for your business. Here are just some to consider:

Huge potential reach.

Advertising on social media allows you to reach a lot of people. This also means you can reach a large number of potential clients, thus increasing your sales.

Facebook has notably restricted the organic reach of business pages, forcing them into paid advertising. However, well-targeted campaigns can secure excellent value reach and impression metrics for your content.

The cost of social ads is relatively low in comparison to other advertising methods. You can also set your budget to be as low or high as you want. This means a portion of your budget could go towards social ads without breaking the bank.

Audience targeting.

Social Ads, in respect to other mediums, allows you access to highly targeted audiences. This means if you are selling a very specific product or service, you can advertise to specific users with predetermined characteristics, such as sex, age, socioeconomic situation, language, usage of a specific website, or interests and hobbies. These are just some of the variables which allow you to accurately identify your target audience. You can then combine these characteristics to get even more specific.

Visibility & Recognition.

Let’s be honest, the entire world is on social media. If a business utilises social media to advertise, their brand awareness & overall market visibility will increase. Social media advertising is a great way to get users familiar with your business.

Increase sales & leads.

Whether in the form of sales, website signups or leads, Social Ads is another ideal method for getting sales. If a user is given what they’re looking for, and they choose the right call to action, it’s quite the effective!

User experience and loyalty. 

Social media ads allow you connect with your followers and potential customers in a new medium. By creating new content or targeted discounts & offers, you can create a positive customer experience on an entirely new platform.

Connectivity.

This type of tool lets a company create a channel designated specifically for customer interaction, thus allowing clients to feel a sense of connection with a business. In this way, social ads can help a business strengthen the bond between clients, and/or establish new ties within the target company.

Creation and knowledge of the target audience.

Another advantage which Social Ads offers is in relation to understanding the current target audience and the creation of new target audiences. Social medias allow us to segment ads as much as possible so that they are explicitly seen by the potential clients. This same trait also allows us to establish new audience details not yet tested.